Good ideas don’t happen in a vacuum. Sometimes, the best way to push forward is to step outside of the usual environment—to find a space that allows for fresh thinking, deeper collaboration, and the kind of discussions that break past the obvious. That’s exactly what happened during a recent Brand Innovation Session at The Annex, where a team of marketers came together to shape the future of a new brand.
This wasn’t just a brainstorming session—it was an immersive working-session designed to challenge assumptions, refine ideas, and create something innovative. The team needed a space that allowed them to shift between structured discussion and open-ended creativity, and The Annex provided exactly that. With flexible layouts, open space for collaboration, and quiet corners for deep focus, the session flowed naturally from ideation to execution.
The ability to move between different setups within one space made a difference. Conversations evolved at the main table, ideas were mapped out visually on the walls, and smaller breakout moments allowed for more focused problem-solving. The Annex’s adaptable atmosphere played an important role—structured enough to provide clarity, yet open enough to allow for exploration.
Sessions like this are a reminder that sometimes, stepping outside of the day-to-day routine is what’s needed to create something new. What kind of space would help move your ideas forward?
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